Client Success
3's Greenville
“Every day we throw a party, and the better the party, the more people will come.”
Founder and Chief Executive Officer, Purple Horse Hospitality
Background
The Greenville Airport Authority owned a golf facility that was an afterthought for the community and the GAA. Recognizing an opportunity to reimagine, renovate and rejuvenate a recreational amenity for the community, Davis Sezna, Hospitality Architect & founder of Purple Horse Hospitality, approached the GAA with the 3’s concept - a completely walkable, illuminated Par 3 course, “Humps and Bumps” putting course, short game area, and clubhouse with an indoor/outdoor Food and Beverage amenities. 3’s Greenville is an ideal setting for a gloriously relaxed day or night out! – with family or friends. The super laid-back atmosphere guarantees an intimidation-free experience for all skill levels (even complete newbies!).
- Founded
- 2020
- Rounds Increase
- 56%
- Walk-In Growth
- 60%
FOCAL POINT - "THE HANG"
3’s Greenville creates “the Hang” by having something for everyone. It is a place with an unpretentious, laid-back atmosphere, warm hospitality, and a cool vibe that attracts first-timers and creates loyal customers.
GOLF FOR ALL SKILL LEVELS
3’s Greenville appeals to avid and non-golfers who want an enjoyable outing. Unlike par-3 courses that are either tough to access or neglected, 3's is in premium shape. Inspired by the original St. Andrews, 3's Greenville has an 18-hole, Humps & Bumps Putting Course that will challenge even the best golfers while providing entertainment and plenty of fun for everyone.
A “COOL VIBE”
3's Greenville is lit up by LED floodlights as soon as the sun sets, which means there's a party every night. 3's is as busy at night as during the day, offering golfers and family and friends more flexibility for fun, food, drinks, golf, and music. The vibe in and around the restaurant, which serves as the central point at 3's, is always fun and full of lively music.
CULINARY & COCKTAILS
3’s Greenville signature cocktails and chef-inspired, quality comfort food consistently surprises and delights our guests, creating a culinary experience that attracts golfers and non-golfers alike. We offer fun spots, tasty food, and cold drinks for all ages, where guests are guaranteed the opportunity to unplug and relax.
By focusing on these critical areas, 3’s delivers exceptional experiences, attracts, and engages golfers and non-golfers alike, fosters a sense of community, and provides a delightful amenity and experience for the community.
- Rounds Played
- 3’s has experienced YoY growth in rounds, revenue, and profitability since inception.
- Player Interest
- 3’s has experienced a 56% increase in players, indicating a growing interest in a reimagined golf experience.
- Walk-Ins
- 3’s observed a 60% uptick in walk-ups without committing to a whole 6-hour golfing experience.
BY LEVERAGING PLAYER BEHAVIOR DATA:
- 3’s implemented loyalty programs and targeted events that increased share of wallet.
- 3’s increased the number of rounds each golfer plays within a season.
Post clubhouse renovation, 3’s annualized F&B revenues exceed 7 figures, increased demand for golf and non-golf events; membership has doubled – all by reimagining the golf experience and creating “The Hang,” hence repositioning a public asset for the entire community to enjoy.
“We have been astounded by the number of travelers to the upstate that have inquired for “must-do’s” in the Greenville area with 3’s already at the top of the list – not to mention the praise from those that have experienced it – 3’s is special.”
President, VisitGreenvilleSC